There’s nothing we love more than prom season – except Ryan Gosling in a field of puppies. But since we can’t make that happen, we can get excited about all the formal funness (we’re even giving away a complete look here). From head-to-toe, BCBGeneration has everything you need to get ready for your big night! [...]

Still dreaming of Indio? Wish you could go back? Sorry, we cant’t help you there. But we do have something that’s a pretty close second. If you missed out on the last two weekends of festival fun, or are just missing the desert, you can still get a taste with our exclusive Genchella VIP gift [...]

When it comes to summer style, we want you to be the hottest girl on the block – while still keeping you cool. Enjoy 30% off from now until Monday, in-stores and online, when you shop BCBGeneration’s summer essentials. The bonus? These savings are so good you’ll still have room for pizza. Just don’t spill [...]