Meet GenGirl Bailee Madison

Actress Bailee Madison goes on a tour of the BCBGeneration office!

Beauty 101: The Upgraded Ponytail

There’s no denying that the ponytail is a classic. It’s a tried and true hairstyle that’ll never go out of style; but sometimes it’s nice to change things up. Click through to see our favorite twists on the ponytail.

Style Crush: Gigi Hadid

We, and the rest of the world, probably agree that Gigi Hadid knows how to serve some serious streetstyle. From cozy fabulousness to posh sleekness, Gigi shows the world how she slays the game; which is why we’re stoked to call her our style crush.

Happy National Coffee Day

Happy National Coffee Day! Where would we be without our favorite morning friend? To celebrate, here’s a list of all the places you can grab a free cup from today.

Hashtag Roundup

We always love seeing our #GenGirls out and about in BCBGeneration. Click through to see a roundup of a few instagram favorites this week and how you can get their looks.