StyleHaul + BCBGeneration Summer Essentials Giveaway

With Memorial Day right around the corner, we want to make sure that you kick off your sweet summer vacay with everything you need for the season! That’s why, along with our besties at the YouTube fashion-channel StyleHaul, are offering you the chance to win a special BCBGeneration tote packed with pool-worthy goodies like an [...]

Join Generation U! Gensetter Application

Do you dream of shoes? Ohh and ahh over accessories? And have a passion for fashion marketing? Then we have the perfect job for you. BCBGeneration is currently accepting applications for our Generation U Program! We are seeking well-connected, fashionable, bright young women to become Gensetters on campus. The Gensetters will represent BCBGeneration, a lifestyle [...]

Classy Crop Tops

In the past, the words classy and crop top didn’t typically go together. We, however, have proof that is no longer the case! Often misrepresented because of their shorter fit and belly baring style, this beach-worthy item has gotten a much-needed update since the glory days of the 80s (think Kelly Kapowski in Saved by [...]