GenGirl Around The World: Spain, France, Italy

The gelato just tastes better over there. Baked goods for days! Welcome to the Italian Riviera. A field of dreams. Can’t get enough gelato. Why go to a restaurant when you can just picnic? From Cinque Terre. Taking in the sights. The coastline of the Italian Riviera. Teeny, tiny Tower of Pisa. Thinking about a […]

BCBGeneration x Pravana Hair 1

BCBGeneration teamed up with Pravana to style out a summer hair tutorial for our favorite GenGirls! Starring Earth to Echo’s Ella Wahlestedt, the tutorial takes you through an easy step by step process to achieving that chic side braid. Enjoy!

How To Wear: Little White Dress

  There’s always a lot of talk about the LBD, but we don’t think there’s enough attention paid to the LWD. With the summer sun blaring down on us, who wants to wear black? White is the way to go. But as all little black dresses are not created equally, neither are little white dresses. […]