Meet GenGirl Lexi Atkins

Lexi Atkins has been making quite the name for herself. Having gone from beauty queen to screen queen, our latest GenGirl dishes on what it’s like working alongside Jennifer Lopez and Mark Wahlberg, her style icon, and what’s next for her.

Gen Wants You!

Been dying to play for Team Gen? We’re recruiting for new team members! Click through to see openings and contact information.

BCBGeneration Fall Campaign 2015

A peak at fall campaign! Don’t forget to shop the look book here.

Playlist: Val Fleury

We’re always on the lookout for the latest in music and nothing’s more needed than a hot summer jam. Lately, we can’t seem to get enough of Val Fleury’s Cruel Summer remix. Click through to give it a listen.

Meet GenGirl Tori Gonzales

We chatted with Dallas blogger Tori Gonzales about her style, being on a TV show with her best friend, and how it all started.